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Apple tells developers they can generate more revenue with iAd, now serving rich media to iPad

Apple has sent out a new email to developers to promote their still struggling iAd platform, and advise about revenue generation possibilities and new rich media ads for iPad. iAd provides a significant source of additional revenue for iOS developers. Many developers with apps just like yours a...

Apple to buy Twitter for $10 billion?

Apple's strategy with apps to this point has been...

Apple Updates iAd Producer For Mac With Twitter Integration, New iPad Support, Improved Ad Testing

Apple has released a new version of its iAd Producer application with multiple additions and fixes. Overall speed and stability forversion 2.1 has improved, and features like Twitter integration, support for the third-gen iPad, improved ad testing, and more have been added. iAd Producer makes it...

Redefining luxury for a mobile world

Rich people have phones, like apps and want to buy things using said phones. The less-than-groundbreaking results of a study from the Luxury Institute offer some facts and figures around affluent people who own smartphones (60 percent), use apps on them (73 percent) and who have or want to buy so...

iAd starts dishing an extra 10% in developer payouts

Back in February, Apple promised that they would be increasing developer revenue share from iAds from 60% to 70%, and today that change has gone into effect. One would hope that this would mean more participation among app developers, especially since the minimum buy-in from advertisers was drop...

Apple ups iAd revenue from 60% to 70%

Apple has announced to developers that it has increased developers' share...

Apple Raises iAd Revenue Share From 60% To 70% For Developers

Historically, developers have earned 70% of the revenue from application downloads from the App Store and 60% from iAd revenue, but today comes good news for those of you who use the iAd platform in your apps. Apple has revealed on its Developer Center that developers will now be earning an extr...

Apple ups developer iAd revenue share to 70%

As noted by 9to5Mac, Apple has announced that developers will now start receiving 70% of the revenue generated by iAds in their applications. That’s a 10% increase over the 60% cut they received in the previous arrangement.The move isn’t surprising consideringhow much trouble the mobi...

Apple lowers iAd buy-in rate, increases revenue sharing

Apple has made a couple of adjustments to its iAd mobile advertising platform for iPhone, iPad and iPod touch, including significantly lowering the buy-in price to $100,000 — down from $500,000, which was already down from $1,000,000 — and to increasing developer revenue sharing to 7...

Apple Slashes Fees, Pays Developers More To Rescue Flagging iAd Service

Apple’s iAd hasn’t received much in the way of attention since it’s announcement as part of iOS 4 almost two years ago. The platform was designed as a way for advertisers to create powerful interactive mobile ads and to make it easy for app developers to integrate those ads int...