Jawbone Makes A Promo Music Video That Isn't Horribly Embarrassing, Hides A (Ridiculous) New Product Within
08/06/2011 |
I like Jawbone. They’re one of the few companies out there that consistently surprises me which each step they take.
Finding a sustainable business model in selling a series of expensive Bluetooth headsets with marginal, almost-entirely-intangible improvements between iterations? Surprise! Launching a somewhat niche product like the Jambox, then finding success in it by marketing to hipsters and urban kids (markets which largely ignored their previous products)? Surprise!
Making a music...
Video
