54 frames for one photo: How Apple produces their product shots
16/02/2012 |
Looking at an Apple commercial for an iPhone, iPod touch, or iPad, with the device so completely in focus, you might at first mistake it for a 3D rendering. It turns out it’s real photography, however, incredibly painstaking photography. And it produces utterly fantastic results.
The most challenging aspect of shooting store panels for Apple is the balance between the size of the file and the depth of field. Often the products small enough that our depth of field is very narrow. In...
Samsung shopping display makes use of proprietary Apple icons
By John Hiesler:Apple and Samsung are currently engaged in a patent dispute that spans 4 continents, 12 countries, and includes over 20 lawsuits. Apple fired the first shot in this ongoing legal battle back in April when it sued Samsung for patent infringement, alleging that its line of Galaxy sm...
Apple Planning New iCloud Photo And Video Sharing Features For WWDC Next Month [Rumor]
Apple's iCloud is about to get some major new upgrades. Apple’s Worldwide Developer Conference (WWDC) will be the source of many new announcements from the Cupertino company in the coming weeks. iOS 6 is widely expected to be demoed for developers, and there are whispers that we may eve...
From finding an escort to buying some weed, Siri's got your back
By Luis Estrada:This is my Next has an amusing list - soon to be an anthology I’m sure - of all the quirky things Siri says. It turns out that Siri is like that best friend you’re a little bit embarrassed to bring around your other groups of friends. Sure, it can help tell you what th...
Steve Jobs resigns as CEO of Apple, becomes Chairman of the Board, Tim Cook becomes new CEO
Apple has just announced that Steve Jobs has resigned as CEO, and will now take over as Chairman of the Board. Tim Cook, formerly COO, will replace Jobs as CEO and also join the board as a director."Steve's extraordinary vision and leadership saved Apple and guided it to its position as the ...
iTunes 10.5.3 released, includes support for syncing iBooks textbooks
Following their education event held in New York where iBooks 2 and textbooks were announced, Apple has gone ahead and released iTunes 10.5.3 to the masses. As noted in the change log, this release covers the ability to sync interactive iBook textbooks to your iPad: What’s new in iTunes10....
Steve jobs' daily calendar post CEO [Photo]
By Josh Rosenthall:Steve Jobs many no longer be Apple’s CEO, but in his new role as chairman of the board, Jobs will reportedly maintain an active involvement in Apple’s product strategy and long term plans. Late last week, Walt Mossberg cited extremely well-informed sources at Apple ...
Before New Balance, Steve Jobs wore Adidas
It’s almost become a running joke. If you see Steve Jobs, you can bet your bottom dollar he’s wearing Levis, a black turtleneck, and of course, his patented New Balance sneakers. Indeed, it’s hardly a surprise that this is the style MicGadget styled their Steve Jobs action figur...
Mac propaganda at McDonalds [Photo]
Yes folks, Macs just work - and this free wi-fi setup guide from an Australian McDonalds really drives the point home.It really can’t get any simpler than this:Step 1. Click On Airport icon.Step 2. Select "McDonalds FREE Wi-Fi" from the list of available networks.Step 3. Open your...
What tablets looked like before and after the iPad [Photo]
By Sarah Petit:Hewlett-Packard this week announced a fundamental shift to its business model this week when it acquired Autonomy for $11.7 billion and announced its plan to axe all of its WebOS products and perhaps spin off its PC business.That said, the HP TouchPad is now another iPad competitor...
Apple marketing already brainwashing our children [Photo]
Well this certainly proves useful to all the folks out there who like equating Apple to a cult. The following photo reportedly comes a French kindergarten class in Vancouver. The teacher had asked the students to come up with various words that start with the letter ‘i’.And lo and beh...
