Amazon goes on the offensive with new Kindle Fire ad
09/02/2012 |
Amazon has gone on the offensive in the company’s battle for tablet supremacy by taking a price-powered swipe at its only real competition – the iPad.
The ad, which follows similar Kindle ads we have seen by showing a young lady in a bikini reading a book, shows both the new Kindle e-reader and the Android-powered Kindle Fire in use, while taking a stab at the iPad’s lofty price.
Needless to say Amazon’s iPad alternatives come up trumps in the new 30-second spot, with one...
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